Why print publishing?

In an ever digitising // automated // AI // world, we need a reprieve from screens. We want tangible. We want to bask in nostalgia. The idea of using your marketing budget for print advertising may induce a scoff, but we believe that is unjustified & unfair.

Digital can be fleeting. We find 10+ year old copies of our Yarra Magazine in cafes & offices throughout the region. Magazines aren’t the ‘tabloid’ // disposable product they may once have been. They are akin to books // something to be savoured & treasured longterm.

Ultimately, we love print in all forms, and only want to bring beautiful things into this world. We get to do this while fulfilling our other passion of supporting small and local business. Our forthcoming print magazine, Yarra Weddings, will be beautiful (if we do say so ourselves) and become a keepsake for partners and potential clients alike.

Whether you decide to partner with us to showcase your business or not, we think you should still support print publishing. Support small. Support local. And get your hands on a copy when it’s ready. It will be free!

Photograph // Hugh Davison for Breen Printing // Yarra Magazine Issue 54 Winter 2024